Case study2023-08-04T14:11:06+00:00

Case Studies

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Maximizing e-commerce sales potential with product catalog optimization

When browsing a library for a book it becomes convenient if they are arranged alphabetically and categorized per genre. The same convenience is a requisite when showcasing your products across various e-commerce platforms. With an array of similar products available on e-commerce websites, it is pivotal to display your brand perfectly to steal your prospective customer’s attention and convert them. Here’s where product catalog optimization comes into play. According to data gathered on customer engagement, a potential customer visits 20 web pages before conversion. However, the overall session time per webpage has dropped to -7.5% over the years. Therefore, it is necessary to accurately sort and label your products with the right images and error-free descriptions to ensure quality product catalog optimization. An optimized catalog helps customers find the product they are looking for quickly, thus improving customer satisfaction. Intelligent content audit platforms help achieve accurate catalog auditing. Here are four key features of intelligent content audit and how they assist in converting potential customers: Identifying your uniqueness Susanne Adam, a principal solution manager at SAP for wholesale distribution states, “Due to the very large number of products and services offered by wholesale distributors, managing product content is critical.” It is an undeniable fact that for every product in the online space, there are numerous sellers. It is by optimizing their catalog content that savvy retailers highlight their individuality. Their unique writing style helps them connect with potential buyers and retain attention. To achieve this, our content auditing platform inspects your product content and identifies your unique approach while aligning with the style guide of various e-commerce platforms. It further reviews your catalog content for spacing issues, special characters, spelling and punctuation errors, paraphrasing, or poor sentence structure to retain the quality of product content and your brand. This intelligent platform offering product catalog optimization also examines abusive and banned words to keep your product content complaint-free. Adhering to the catalog compliance guidelines, [...]

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