When browsing a library for a book it becomes convenient if they are arranged alphabetically and categorized per genre.

The same convenience is a requisite when showcasing your products across various e-commerce platforms. With an array of similar products available on e-commerce websites, it is pivotal to display your brand perfectly to steal your prospective customer’s attention and convert them. Here’s where product catalog optimization comes into play.

According to data gathered on customer engagement, a potential customer visits 20 web pages before conversion. However, the overall session time per webpage has dropped to -7.5% over the years.

Therefore, it is necessary to accurately sort and label your products with the right images and error-free descriptions to ensure quality product catalog optimization. An optimized catalog helps customers find the product they are looking for quickly, thus improving customer satisfaction.

Intelligent content audit platforms help achieve accurate catalog auditing. Here are four key features of intelligent content audit and how they assist in converting potential customers:

Identifying your uniqueness

Susanne Adam, a principal solution manager at SAP for wholesale distribution states, “Due to the very large number of products and services offered by wholesale distributors, managing product content is critical.”

It is an undeniable fact that for every product in the online space, there are numerous sellers. It is by optimizing their catalog content that savvy retailers highlight their individuality. Their unique writing style helps them connect with potential buyers and retain attention.

To achieve this, our content auditing platform inspects your product content and identifies your unique approach while aligning with the style guide of various e-commerce platforms. It further reviews your catalog content for spacing issues, special characters, spelling and punctuation errors, paraphrasing, or poor sentence structure to retain the quality of product content and your brand.

This intelligent platform offering product catalog optimization also examines abusive and banned words to keep your product content complaint-free. Adhering to the catalog compliance guidelines, the platform’s automated validation feature inspects the product content and modifies, omits, or retains information if required. 

Checking for plagiarism 

According to a survey, since 2017 Amazon has added more than 4.5 million new sellers to its basket. Again in 2020, it included over a million new sellers. 

Hence, with a plethora of vendors in the market selling similar products, the probability of composing plagiarized content is high. Such content hampers the search results which affects the inventory’s product ranking. This happens due to repetitive words or incomplete content. 

Now, scrutinizing millions of SKUs manually is time-consuming. It takes 4 hours for manual scrutiny and analysis of only one page and, thus, it is highly plausible that the output can be inaccurate. An intelligent content audit using product catalog optimization identifies contextual issues automatically, allowing you to manually rephrase them with your unique catalog context and keywords. It, consequently, enhances your product’s visibility and click-through rates. 

Retaining consistency

According to the analyst report, e-commerce platforms have become more popular than brick-and-mortar stores. A majority of customers prefer the convenience of time-saving shopping and home deliveries.